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WHAT'S YOUR BIGGER IDEA
CLIENT
THE BIGGER IDEAS CONFERENCE
TYPE OF CLIENT
Non-profit / Community organisation
CATEGORY
Brand Video
BRIEF
Produce a pre-event film for the Bigger Ideas Conference, a women's leadership summit hosted by Odihi in Vancouver. The piece needed to introduce the conference's speakers, communicate what the day stands for, and drive registrations in the weeks leading up, positioning a community-led event with the polish of a major brand campaign.
WHAT WE DID
Built the film around questions put to each speaker: what's the bigger idea you're bringing? Editorial pacing and layered sound design turned five separate interviews into one collective statement.
RESULT
Delivered a trailer deployed across Odihi's Instagram and marketing channels ahead of the conference, plus additional formats cut for feed and Reels placement.
